AdegaMãe gives new visibility to DORY wines with urban campaign in Lisbon

AdegaMãe’s new campaign for the DORY range of wines is already on the streets of Lisbon. Inspired by the Portuguese maritime tradition, the wines take on their Atlantic identity in a modern way that is close to the urban consumer.

AdegaMãe has launched a new communication campaign for its DORY range, with a visible presence in various media in the city of Lisbon. The initiative aims to reinforce the connection between the wines and the Atlantic influence, emphasising their origin between Torres Vedras and the Atlantic Ocean.

The DORY range is based on the traditional cod fishing boats, the ‘dori’, which symbolise the connection between sea and land – a duality reflected in the profile of the wines. In white, red and rosé versions, DORY is characterised by freshness, minerality and fruity notes, suitable for Portuguese cuisine.

With the motto ‘Never has the Atlantic tasted so good’, the campaign highlights the authenticity and Atlantic expression of these wines, reinforcing the positioning of the DORY brand as a proposal with its own identity and rooted in the territory.

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