AdegaMãe launches campaign to highlight Dory as a benchmark Atlantic wine

25/11/2025AdegaMãe presents its biggest communication campaign to date for Dory, an iconic wine from the Lisbon Region, under the slogan “Never has the Atlantic (wine) tasted so good”, reinforcing the connection between the sea and vineyards and the brand's unique identity.

AdegaMãe has launched a major campaign to promote Dory, one of its flagship wines and an icon of the Lisbon Region. Under the slogan “Never has the Atlantic (wine) tasted so good”, the initiative highlights the wine’s oceanic inspiration and invites consumers and connoisseurs to explore its rich flavours.

Voted “Brand of the Year” by Revista de Vinhos magazine in 2025, Dory is characterised by its freshness, marked minerality and generous fruit, reflecting the character of the territory and the influence of the Atlantic on AdegaMãe’s vineyards.

‘With this campaign, we reaffirm our commitment to creating wines with soul and identity, capable of putting Lisbon on the map of great terroirs. Dory has become our image and a true calling card for the region,’ said Bernardo Alves, General Manager of AdegaMãe.

Developed by Cooprativa.pt, the campaign explores the unique landscape of Torres Vedras, including its proximity to the ocean, clay-limestone soils and hillside vineyards, translating these characteristics into video, digital, OOH, press and point of sale. ‘A wine so unique that we hope that, in the future, when you ask for an “Atlântico”, you will be served an AdegaMãe in the same way that you ask for a Port or Madeira,’ said André Sousa Moreira, Creative Director at Cooprativa.pt.

The campaign runs until the end of September and positions Dory as the ultimate expression of “Atlantic wine”: fresh, mineral, vibrant and emotional, celebrating the geography, history and flavour of the Atlantic in a bottle.