Altano celebrated 25 years with pre-launch of the new Reserva wine labels

The Altano brand, a pioneer among the Symington family’s DOC Douro wines, marks its 25th anniversary with the pre-launch of the new image for the Altano Reserva Branco and Tinto labels. The visual update includes a new bottle format and highlights the Scops Owl (Mocho-d’Orelhas) as a central element, now depicted in full flight and captured through watercolor, conveying elegance, movement, and dynamism.

The launch involves the Altano Reserva Branco 2023 and the Altano Reserva Tinto 2022. The white reveals complexity and unctuousness, combining the freshness of the Douro with the structure and aging potential from barrel aging, while the red presents a dense and structured profile, designed to evolve in the bottle and accompany more robust dishes, reflecting the region’s typical and modern expression.

“Altano’s 25th anniversary represents a very special milestone for us at Symington. This was our first DOC Douro wine and marks the beginning of a new stage in how we relate to this extraordinary region,” says Cláudia Monteiro, Brand Manager at Symington Family Estates, highlighting the brand’s commitment to authenticity, sustainability, and quality.

The new image was revealed at an exclusive dinner at DAM Lisboa, led by Chef Maurício Varela. The occasion also featured a collaboration with artist Jorge Colombo, known internationally for his illustrations for The New Yorker, who created a work inspired by the Douro and the spirit of Altano, reinforcing the brand’s artistic and singular character.

More than just a wine brand, Altano represents the contemporary Douro—sustainable, accessible, and inspiring—and the 25-year celebration is also a tribute to the long tradition of the Symington family, which for over 140 years has been dedicated to the production of Port and DOC Douro wines.