Aveleda opens two pop-up stores

Following the success of its first venture last holiday season, the brand is once again betting on this strategy to get closer to consumers during a period marked by the search for personalized gifts and experiences. The stores are now open, operating from 10:00 AM to 11:00 PM, and invite visitors to discover the flavors of Aveleda through a special selection of wines, sparkling wines, spirits, cheeses, olive oils, jams, and other artisanal products. According to Ildefonso Martins, Director of Wine Tourism at Aveleda, more than just retail spaces, the pop-up stores are places for gathering and sharing, fostering a close relationship through personalized experiences.

In addition to these temporary shops, Aveleda continues to operate the stores at its estates, offering Christmas hampers and customizable products at Quinta da Aveleda in Penafiel, Quinta Vale do Sabor in the Douro, and Villa Alvor in the Algarve. Since 1870, Aveleda has been developing its activity in the Vinho Verde, Douro, Bairrada, and Algarve regions, with approximately 600 hectares of vineyards and 184 employees, and is present in over 85 countries, including the USA, Brazil, Canada, Germany, and France.

Sustainability is a core value of the brand, reflected in certifications such as B Corp, the National Sustainability Standard, and recognition as the only wine company certified by the Family-Responsible Entity standard. With these pop-up stores, Aveleda offers consumers a way to celebrate the Christmas season in a personal, sophisticated, and bespoke manner.