Aveleda Renews Image of Parcelas Range with Sophisticated Rebranding

Aveleda has just presented the rebranding of its Parcelas range, reinforcing the visual identity of the Aveleda Parcela do Roseiral and Aveleda Parcela do Convento wines. With a more elegant and sophisticated design, the new image emphasises the origin and exclusivity of these wines, which come from micro-terroirs and are produced in very limited quantities.

Aveleda Parcela do Roseiral, an Alvarinho monovarietal, and Aveleda Parcela do Convento, a Loureiro of great expressiveness, reflect the care and attention to detail at every stage of their creation. According to Filipa Albergaria, Aveleda’s brand manager, this renovation ‘goes beyond a simple aesthetic update, representing a strategic evolution of the brand. The aim is to strengthen the link with demanding consumers who appreciate more complex wines, anchored in their origins.’

The new identity focuses on pure lines, delicate textures and subtle colours, visually translating the elegance of the sensory experience provided by these wines. While Parcela do Roseiral stands out for its velvety texture and long finish, Parcela do Convento enchants with expressive aromas of white flowers, passion fruit and citrus fruits.