Cabeça de Toiro challenges consumers to “break away from the herd” with a creative competition and exclusive prizes

16/10/2025The Cabeça de Toiro brand, owned by Enoport Produção de Bebidas, is launching the “Sai da Manada” (Break Away from the Herd) competition, which challenges consumers to show their creativity and compete for prizes such as a wine cellar and a rucksack with accessories. The initiative runs until 31 October 2025 and promises to reward the most original answers to the question: What does stepping out of the herd mean to you?

Cabeça de Toiro wants to reward those who think outside the box. The new “Sai da Manada” competition, promoted by Enoport Produção de Bebidas, invites fans of the brand to share their creativity by simply participating online. To enter, simply purchase two bottles of Cabeça de Toiro (750 ml), keep the receipt, and answer the question ‘What does it mean to you to stand out from the crowd?’ on the brand’s official website (www.cabecadetoiro.com).
The most original answers, in line with the spirit of the brand, will be evaluated by an internal jury, which will award a total of 30 winners, divided into two phases — one in September and another in October. Each month, five participants will win a wine cellar for six bottles, and ten will receive a backpack with wine accessories, including a corkscrew and anti-drip ring.

The competition, open to residents of Portugal aged 18 and over, does not involve a draw — winners will be chosen based on creativity and suitability to the brand identity. Each participant may enter multiple times, provided they use different receipts, but can only win once per address.
Entries must be submitted by 31 October 2025, and the first winners will be announced on 1 October, followed by a second announcement on 1 November on the brand’s website.
With this campaign, Cabeça de Toiro reinforces its bold and irreverent positioning, encouraging consumers to assert their individuality — because, as the brand’s motto says, stepping out of the herd is to forge your own path.