Casal Garcia marks the festive season with Fruitzy as a light alternative to traditional sparkling wines

10/01/2026Casal Garcia is once again highlighting the Fruitzy range during the festive season, a period that represents about 35% of the product's annual sales, establishing itself as a fruity and low-alcohol alternative to traditional sparkling wines in Christmas and New Year's celebrations.

The Casal Garcia brand is marking the festive season with the Fruitzy range, a proposal that has been gaining relevance among Portuguese consumers and positions itself as a lighter alternative to traditional sparkling wines. The month of December represents about one-third of Casal Garcia Fruitzy’s annual sales, reflecting the growing preference for beverages with a fruity profile and lower alcohol content in celebration contexts.

According to the brand, the bottle format inspired by sparkling wines, combined with an appealing image and a fresh, accessible profile, contributes to the product’s suitability for new consumption habits. Currently with six flavors available, such as strawberry and passion fruit, Casal Garcia Fruitzy has consolidated its market presence in just three years, assuming leadership of the category among some of the main food retail operators.

According to Isabel Barbosa, Brand Manager for Casal Garcia, consumers are increasingly looking for fruity options with lower alcohol content, especially during social and celebratory moments. “Casal Garcia Fruitzy, with its light, fresh, and versatile profile, adapts well to sharing moments that bring different generations together at the table,” she states.

With the tagline “Low in alcohol. High in fruit.”, the Fruitzy range has an alcohol content of 5.5% and an aromatic profile aligned with current trends that favor refreshing, versatile beverages suitable for different consumption occasions throughout the year. Nevertheless, it is during Christmas and the end of the year that a significant sales peak occurs.

For Ana Sampaio, Marketing Director at Aveleda, the product’s profile, packaging, and versatility explain its transversal consumption throughout the year and among diverse audiences.