Lisbon hosts the 4th National Meeting of Wine Tourism Professionals to debate sustainability and innovation
20/01/2026The Iscte Executive Business Education, in Lisbon, hosts on January 29th the fourth edition of the National Meeting of Wine Tourism Professionals (ENPE), an event that brings together experts, companies, and institutional entities to discuss the future and challenges of a sector in strong growth.Organized with the aim of promoting training, networking, and the sharing of best practices, the meeting focuses this year on central themes such as the human factor in sustainability, digitalization, and the impact of Artificial Intelligence on the wine and tourism business.
The president of the Portuguese Association of Wine Tourism (APENO), Maria João de Almeida, highlights the importance of continuing this forum: “This meeting aims to continue the prestige that the event has already conquered, serving as an essential platform for professionals to reflect on the opportunities in a sector vital to the Portuguese economy.”
In turn, Carla Salsinha, president of the Regional Tourism Entity (ERT) of the Lisbon Region, highlights the role of the region in the national context. “Events like this are fundamental to consolidate Lisbon as a destination of excellence in wine tourism, integrating innovation and sustainability into our tourism offering.”
For José Crespo de Carvalho, president of Iscte Executive Education, the partnership with the sector is strategic. “By hosting the 4th ENPE, we reaffirm our role in training executives and promoting digital transformation and innovation in the Portuguese business fabric.”
The morning program includes panels dedicated to sustainability and digitalization. All panels are of extreme relevance and cover themes such as the presentation of support lines, analysis of success stories from Spain (Codorníu) and Argentina (Catena Zapata), as well as the presentation of the WineTourism App.
The official lunch of the meeting will take place at the I.Terrace restaurant, the rooftop restaurant located within Iscte Executive Education, providing a moment of socializing with a view over the city of Lisbon.
The afternoon period will be dedicated to Artificial Intelligence (AI) applied to Wine Tourism, with a session led by specialist Márcia Santos, who will address practical tools, productivity, and ethical challenges of this technology. The closing of the event will be in charge of the APENO Board of Directors, with the presentation of the conclusions and the association’s upcoming events.
For more information, visit the website via the link: https://tinyurl.com/mr3x5b9m
More information:
Vanda Lança Alves – PR Director APENO
apeno@enoturismodeportugal.pt
Tel. 960 481 009