Parras Wines among the most consumed wines in Portugal

14/02/2026The brands Pêra Doce and Mula Velha are ranked in the Top 10 most consumed wine brands in Portugal, according to the ‘inMarket ’25 VINHO’ study conducted by MULTIDADOS, confirming Parras Wines' relevance in the national market.

Pêra Doce and Mula Velha wines feature among the ten most consumed wine brands in Portugal, according to the results of the ‘inMarket ’25 VINHO’ study developed by MULTIDADOS – The Research Agency. The ranking places the Pêra Doce brand in 7th position, with a 5.2% share of total consumption among the analyzed brands, while Mula Velha appears in 10th position with 2.5%, closing the national Top 10.

The study was conducted online between September 21 and October 9, 2025, with consumers residing in mainland Portugal and the islands, allowing for an up-to-date picture of wine consumption habits in the country.

Both brands belong to Parras Wines, a Portuguese wine producer group based in Alcobaça, with a presence in several national wine regions and strong establishment in both the retail sector and the HORECA channel.

The simultaneous presence of Pêra Doce and Mula Velha among the most consumed brands in Portugal reflects consumer confidence and the consistency of accessible, well-defined proposals that have been asserting themselves in the national wine landscape.

Created in 2012, the Mula Velha brand hails from the Lisbon region and distinguishes itself through irreverent communication and an extensive portfolio that includes Harvest, Reserve, Premium, and single-varietal wines. Pêra Doce, launched in 2010, was born in the Alentejo with a proposal based on the region’s traditions and a competitive quality-price ratio, featuring a diverse range of Harvest, Reserve, and Premium references.

Founded in 1999, Parras Wines produces wines in various wine regions of Portugal, including Lisbon, Alentejo, Tejo, Douro, Dão, and Vinhos Verdes, betting on an offering that ranges from daily consumption wines to more prestigious references, reconciling tradition, innovation, and connection to the territory.