ROCIM celebrates 18 years with new image and unified identity
13/08/2025ROCIM enters 2025 celebrating 18 years of history with a new image that reflects the maturity and ambition of the project started by Catarina Vieira and Pedro Ribeiro in Vidigueira.Internationally recognised for the freshness and elegance of its wines, the brand now has a cohesive visual identity that cuts across all its production regions – Alentejo, Douro, Dão, Lisbon, Azores and Algarve.
The rebranding goes beyond aesthetics: all the wines will now be bottled in a single, lighter, silk-screened bottle with the new ROCIM logo. This change is designed to reinforce the coherence and global positioning of the brand, bringing it closer to a new consumer profile.
‘It’s taken 18 years to feel exactly the way we are,’ say the founders, emphasising that ROCIM continues to value the territory, responsible agriculture, the tradition of carving and innovation with authenticity. The new identity thus marks the beginning of a future with its own name and renewed spirit.