Wine Tourism and Wine Talks bring together experts, communicators and leading figures to discuss the future of urban wine tourism in Lisbon
27/11/2025On 13 December, Lisbon is preparing to host the first major event entirely dedicated to urban wine tourism, and one of the highlights of the programme will be the series of Wine Tourism and Wine Talks, which brings together leading journalists, industry players and public figures to discuss trends, challenges and the future of this rapidly growing segment.The talks will take place at the Beato Creative Hub, in the former Fábrica do Pão, between 6pm and 9pm, as part of the official programme of the event promoted by the Lisbon Regional Tourism Authority (ERT-Lisboa) and designed and produced by the Portuguese Wine Tourism Association (APENO).
‘The Talks are an excellent opportunity to learn about innovative projects, inspiring stories and experiences that put Lisbon on the national and international urban wine tourism map,’ says Carla Salsinha, President of ERT Lisboa.
The Talks were designed to create a relaxed but deeply informative space for dialogue, where each guest shares their vision on the growing role of wine tourism in cities and how wine is integrated into everyday urban life. Throughout the afternoon and early evening, participants will have the opportunity to hear from entrepreneurs, communicators, experts and leaders who are reinventing the sector.
The Talks were designed to create a relaxed but deeply informative space for dialogue, where each guest shares their vision on the growing role of wine tourism in cities and how wine fits into everyday urban life. Throughout the afternoon and early evening, participants will have the opportunity to hear from entrepreneurs, communicators, experts and leaders who are reinventing the sector.
‘With this series of talks, we want to showcase the diversity, creativity and strength of urban wine tourism in Portugal, and how it brings wine closer to people, culture and the city,’ adds Maria João de Almeida, President of APENO.
WINE TOURISM AND WINE TALKS PROGRAMME
6 p.m. – ‘The Urban Wine Tourism Business’
Interview conducted by journalist Margarida Vaqueiro Lopes (DN / Dinheiro Vivo)
➡ Guest: Pedro Monteiro, owner of Arinto Wine Bar, shares his business vision and the path that led this project to establish itself as one of the capital’s innovative projects. A conversation about business models, current challenges and the enormous potential of urban wine tourism.
6:45 p.m. – ‘The Pleasures of Wine and Wine Tourism’
Interview by radio presenter Paula Cordeiro (Hedonista / NiT)
➡ Radio and television presenter Maria Seixas Correia talks about how wine intersects with sensory, cultural and emotional experiences, and about the importance of promoting content that brings new audiences closer to wine tourism.
7:30 p.m. – ‘Women in Conversation: The Power of Women in Wine Tourism’
Moderated by journalist and tourism consultant Paula Cosme Pinto (O Apartamento)
➡ An inspiring dialogue with Rita Soares and Cristina Laffan, two women who have made their mark on Portuguese wine tourism, discussing female leadership, innovation and the transformation of the sector from an inclusive and contemporary perspective.
8:15 p.m. – ‘Aromas and Flavours in an Urban Winery in Lisbon’
Interview conducted by journalist Edgardo Pacheco (Público)
➡ Catarina Moreira, owner of Adega de Belém, reveals the behind-the-scenes of an urban winery that produces wine in the heart of Lisbon, showing how tradition and modernity intersect in a unique project.
About the main event:
The Urban Wine Tourism festival runs from 5pm to midnight, with tastings, interactive experiences, games, competitions and musical performances — including a set by special guest DJ Fernando Alvim, from 9pm to midnight.
At the same time, there will also be an Open Day at the Instituto Superior de Agronomia, with visits to its historic vineyards (activities subject to prior registration).
Tickets and Information
Tickets are now available at: https://ticketline.sapo.pt/evento/lisbon-urban-wine-tourism-enoturismo-urbano-99338
Information and registration for the Open Day at ISA: https://enoturismodeportugal.pt/lisbon-urban-wine-tourism/